Jewelry Shopping Survival Guide For Men

When the safe and rather impersonal gifts like flowers and chocolates simply won’t cut it this holiday season, will you be prepared to actually shop for jewelry? Will this finally be the year that you hit a homerun and buy your wife, girlfriend, or daughter something she will cherish for years–or another bust where the day after Christmas is spent returning gifts that she didn’t really want? To find jewelry that she will positively love, there are five simple things that any man can do to dramatically increase his odds of finding the perfect gift, including:

Recon Work
Homework
Pre-Shopping
“Biting the Bullet”

Recon Work

If you really want to find out what she might want for her collection, then go ahead and take a look at what she already has. What pieces is she not wearing and why? In many cases, a woman will stop wearing jewelry because it is missing a stone or requires some type of repair. Also, does she already have a favorite necklace or brooch but is missing the matching earrings? Looking through the jewelry box is one of the quickest ways to find out what type of jewelry to shop for and is your surest bet at finding the perfect gift this holiday season.

Homework

Honestly, there is probably nothing more intimidating for a man than trying to buy jewelry for the woman in their life which is precisely why most men stick to simple gifts like flowers and candy. No one wants to face a salesperson knowing little to nothing about the thing they are shopping for so the best way to avoid this embarrassment is to simply learn as much as you can about jewelry. Here are some areas to study:

Metal Types and Their Relative Value
Precious Stones
Semi-Precious Stones
The “4 C’s”
Settings
Popular Trends
Pricing
Local Retailers

No one is saying that you need to spend week after week learning everything there is to know about jewelry but you will feel much better walking into the store the more you know. It’s like shopping for a car–you always feel better about the price and the car when you know something about it before getting down to the dealership. Otherwise, you never really know when you might be getting taken for a ride, right? Jewelry shopping, where a person can literally spend thousands on a tiny rock and shiny metal, is the exact same way which brings us to the next step: Pre-Shopping.

Pre-Shopping

Ok, if you have already snooped through her jewelry box and have a good idea as to what she is missing or needs plus have done some homework and learned more than you ever wanted to know about stone settings, gemstones, and the like–you need to narrow down your list of places to shop. You want to find out who has the biggest selection of bracelets, rings, necklaces, or whatever you happen to be looking for and the Internet is a great place to start. Simply go to a search engine and type in the name of the city you plan on shopping plus the keyword “jewelry store”. This should pull up all of the stores in your area and you can narrow the search down even further by also entering in the type of jewelry you are looking for.

The point of pre-shopping is to avoid going to places that won’t have the items you’re looking for and to get an idea about pricing. Once you have one or two places scoped out, its time to “bite the bullet”.

“Biting the Bullet”

When it comes to a man shopping for jewelry, “biting the bullet” basically refers to actually buying a quality piece rather than opting for the “cheaper” option. Jewelry is one of those gifts that is meant to last a lifetime and symbolize a particular moment or emotion in the relationship between two people. Women love showing off their jewelry which is why men are playing with fire when it comes to potentially embarrassing their woman with some piece of cheap jewelry. Costume jewelry is fine when a woman buys it but practically a death sentence for a relationship if a man were to ever buy it as a gift for his woman.

Therefore, the best thing a guy can do is find something that she will really like and then simply “bite the bullet” and buy her something she will like AND be proud to show off to her friends and family.

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